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March 4, 2025
What if the biggest risk to your product isn’t what you build, but how you talk about it? In this episode, Karl sits down with Austin Fuller to unpack the very human tension between product and product marketing, and why getting that relationship wrong often shows up much later, in churn, confusion, or missed expectations. Austin shares what he’s learned from years of listening closely to customers and prospects, including why the most honest feedback often comes from people who haven’t bought ...